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Lincoln Summary
Comfortable, stylish, posh, and, most of all, big — that’s the way to describe classic Lincoln vehicles from the brand’s glory days. The 1940 Lincoln Continental got its name from emulating the curvaceous design of European luxury cars, but by the 1960s, this was an all-American chrome-bedecked land yacht. In the following decades, the Lincoln Town Car took over from the Continental as the brand’s big luxury cruising sedan; thanks to its success, the name “town car” became synonymous with “chauffeured luxury sedan.
Why Lincoln?
But Lincoln doesn’t make the Town Car anymore, and while the Continental sedan recently made a return, there’s a different place buyers now turn for comfortable, stylish, posh, and big luxury vehicles: the SUV market. And that’s where Lincoln now focuses, topped by the full-size Navigator, which gave the brand a fresh “cool” factor upon its 1998 debut. In addition to the Navigator, Lincoln sells two newly released and crisply designed crossovers: the compact Corsair and mid-size Aviator. (Buyers can also choose the slightly older but still highly competitive Nautilus, which slots between them.)
Dating back to 1917, Lincoln has spent all but the first few years of its life as the luxury division of Ford, and al,l current Lincoln models have a less opulent counterpart in the Ford lineup. That’s not a bad thing, since it means Lincolns enjoy Ford’s powerful yet relatively fuel-efficient EcoBoost turbo engines and Co-Pilot360 safety technology — along with Lincoln-,exclusive features like 30-way-adjustable “Perfect Position” power seats. Lincolns are available in some or all of the following trim levels, a base Standard, better-equipped Reserve or Grand Touring, or the top-of-the-line Black Label, which also brings extra ownership perks like free car washes for life an,d dedicated service concierges.
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2025
Lincoln
Aviator
MSRP Range$59,295 - $87,395
Like all Lincoln products, the Aviator is first and foremost a luxury vehicle, offering a supple ride, low interior noise levels and an expansive interior. It competes with vehicles such as the Lexus RX, the BMW X5 and the Audi Q7. Relative to those vehicles, the Aviator offers a more spacious feeling cabin than the Q7 while costing significantly less than the BMW. The Lexus on the other hand is a relatively old design and is lacking some of the cutting-edge features available in the other cars. Speaking of features, Lincoln is banking heavily on smartphone integration for their new Aviator. The designers envision a world where the function of a key is largely taken over by a thing most drivers already carry around in their pockets or their purse: a phone. Get the Aviator app and up to four people can operate the vehicle without a key while saving preferences such as seating position and infotainment presets.
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Lincoln
Corsair
MSRP Range$39,735 - $54,365
In the realm of compact luxury SUVs like the Audi Q5 and BMW X3, the Lincoln Corsair is stepping into a crowded ring, but fully came to pick a fight. The Corsair is the latest Motorcraft vehicle to receive Lincoln's new Quiet Flight design and is one of the lowest and widest SUVs in the segment. The low starting price point places it right in the middle of the pack. Inside and out, it feels luxurious and roomy with available leather appointments, state-of-the-art technology, and signature styling that lets you know it's a Lincoln.
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Lincoln
Nautilus
MSRP Range$53,940 - $77,130
A new name and impressive redesign put the Lincoln Nautilus high in the competition with other midsize luxury crossover SUVs such as the Lexus RX350 and Cadillac XT5. The Nautilus offers a fuel-efficient turbocharged 4-cylinder standard, or an available V6 that pushes more horsepower than the Lexus RX350 or Cadillac XT5. The Nautilus also offers a host of standard high-tech safety features, which are not all seen on the Lexus or Cadillac.
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Lincoln
Navigator
MSRP Range$99,995 - $116,995
In the realm of full-size luxury SUVs, the Lincoln Navigator offers a compelling combination of presence, power, and premium features. With extensive technology updates for 2025, the Navigator enhances its appeal with a distinctive 48-inch display, immersive multi-sensory experiences, and comprehensive driver assistance systems. Its strong towing capacity of up to 8,700 pounds and capable four-wheel drive system make it a versatile option for both everyday luxury and practical utility. With three available series and exclusive Black Label editions, the Navigator provides a highly customizable premium experience that stands apart in the segment.
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Lincoln
Navigator L
MSRP Range$102,985 - $119,995
In the realm of full-size luxury SUVs, the Lincoln Navigator offers a compelling combination of presence, power, and premium features. With extensive technology updates for 2025, the Navigator enhances its appeal with a distinctive 48-inch display, immersive multi-sensory experiences, and comprehensive driver assistance systems. Its strong towing capacity of up to 8,700 pounds and capable four-wheel drive system make it a versatile option for both everyday luxury and practical utility. With three available series and exclusive Black Label editions, the Navigator provides a highly customizable premium experience that stands apart in the segment.
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