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Toyota Summary
Back in 1957, Toyota became the first Japanese carmaker to enter the U.S. market. But its Toyopet Crown sedan, engineered for low-speed Japanese roads, struggled in the American market. Toyota took the lesson to heart, adapting its future cars more carefully for American needs — and then proving so successful that U.S. brands began following its lead. Toyota’s compact Corolla and mid-size Camry sedans are segment-defining best-sellers. And Toyota created the modern crossover SUV and the modern gas-electric hybrid with the RAV4 and Prius, respectively.
Why Toyota?
Today, Toyota is consistently America’s best-selling foreign automaker — and sometimes even the No. 1 overall. (Meanwhile, its luxury counterpart, Lexus, is one of the country’s favorite premium brands.) Toyotas are known for providing quiet rides, spacious and user-friendly interiors, and worry-free reliability. Increasingly, Toyota has also dialed up the styling and performance of key models like the Camry and the full-size Avalon sedan.
While Toyotas like the Camry sedan, Highlander three-row crossover, and Sienna minivan are known for family-friendly transportation, the lineup doesn’t stop there. Toyota also sells fuel-sipping hybrid versions of five models — Corolla, Camry, Avalon, RAV4, and Highlander — in addition to its iconic hybrid-only Prius. At the same time, Toyota’s trucks have a decades long reputation for durability and toughness, exemplified by the Tacoma mid-size pickup truck, 4Runner mid-size SUV, and Land Cruiser luxury SUV. (The latest RAV4 is styled to evoke this off-road heritage, too.) All the while, this multitalented brand also sells two award-winning sports coupes: the 86 and Supra, which it co-developed with Subaru and BMW, respectively.
Most Toyotas’ trim levels follow this approximate structure: There’s a stripped-down L, followed by an LE and SE (comfort- and sport-themed affordable models, respectively), then XLE and XSE (comfort- and sport-themed luxury models), and sometimes an extra-sporty TRD model or an extra-fancy Limited. Trucks and truck-like SUVs, meanwhile, offer a base SR, mid-level SR5, luxury Limited and Platinum, and off-road-focused TRD and TRD Pro.
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2025
Toyota
4Runner
MSRP Range$41,270 - $67,400
The Toyota 4Runner debuted in the U.S. more than 25 years ago. The five-seater 4Runner is loaded with technology and a new hybrid model. The 4Runner competes with the Ford Bronco, Honda Passport, and Kia Telluride. The 4Runner is a truck like SUV that adds versatility to the Toyota lineup.
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Toyota
bZ4X
MSRP Range$37,070 - $43,880
The 2025 bZ4X is a new addition to the electric Toyota lineup. Notable competitors include the Audi e-tron, Polestar 2, Tesla Model Y, Volvo XC40 Recharge and Volkswagen ID.4. The Toyota bZ4X features new technology that maximizes the all-wheel drive potential and makes it a solid competitor in an increasingly popular segment.
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Toyota
Camry
MSRP Range$28,700 - $36,425
The Camry needs no introduction when it comes to looking for value in the mid-sized sedan segment. The Camry realistically provides all the transportation needs the average American family would ever need. The Camry is not a compact car, but it does feature a large and extremely well-thought-out interior. Storage is abundant as well. However, the Camry still isn't as large as some of the bigger luxury cars out there, meaning it won't be a hassle to park and it doesn't get the kind of poor mileage buyers would expect from a larger vehicle. Of course, a huge part of the value the Camry represents is due to its reliability. Toyota has proven time and time again that it knows how to put together a car that lasts. And lasts. And lasts. There is no reason to believe the latest Camry would be any different.
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Toyota
Corolla
MSRP Range$22,325 - $28,190
The 2025 Corolla continues to be the excellent value proposition that has made it a hit for more than five decades. With a low base price, the Corolla offers virtually everything a car owner realistically needs. The Corolla is far more than basic transportation these days, offering a big dose of entertainment along with a good amount of luxury should buyers want that. Despite this, even the most expensive trim level proves that value exists everywhere in the Corolla line, no matter what the details are. The 2025 Corolla is a worthy competitor to the Honda Civic, Kia Forte, and Mazda 3.
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Toyota
Corolla Cross
MSRP Range$24,135 - $31,680
The subcompact Corolla Cross slots into the Toyota lineup and goes up against a long list of strong rivals like the Honda HR-V, Volkswagen Taos and Mazda CX-30. With bold styling, a spacious rear cargo area and seating for 5 this compact SUV truly checks all the boxes. This is a compact SUV that's smart, versatile, and ready for the road.
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Toyota
Corolla Hatchback
MSRP Range$23,780 - $27,080
The 2025 Corolla continues to be the excellent value proposition that has made it a hit for more than five decades. With a low base price, the Corolla offers virtually everything a car owner realistically needs. The Corolla is far more than basic transportation these days, offering a big dose of entertainment along with a good amount of luxury should buyers want that. Despite this, even the most expensive trim level proves that value exists everywhere in the Corolla line, no matter what the details are. The 2025 Corolla is a worthy competitor to the Honda Civic, Kia Forte, and Mazda 3.
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Toyota
Crown
MSRP Range$41,440 - $54,990
The Toyota Crown can be considered a "near luxury" car. Although it carries the traditional Toyota marque instead of a higher end badge, the Crown still features equivalent if not greater levels of luxury than cars from other upscale makes. The Crown competes against the Nissan Maxima, Volvo S90 and Chrysler 300. This hybrid model is a sporty addition to the Toyota lineup.
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Toyota
Crown Signia
MSRP Range$44,090 - $48,490
The Toyota Crown can be considered a "near luxury" car. Although it carries the traditional Toyota marque instead of a higher end badge, the Crown Signia still features equivalent if not greater levels of luxury than cars from other upscale makes. The Crown Signia competes against the Jeep Grand Cherokee, Hyundai Santa Fe Hybrid, and Mazda CX-70. This hybrid model is a sporty addition to the Toyota lineup.
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Toyota
GR Corolla
MSRP Range$39,160 - $47,815
The 2025 Corolla continues to be the excellent value proposition that has made it a hit for more than five decades. With a low base price, the Corolla offers virtually everything a car owner realistically needs. The Corolla is far more than basic transportation these days, offering a big dose of entertainment along with a good amount of luxury should buyers want that. Despite this, even the most expensive trim level proves that value exists everywhere in the Corolla line, no matter what the details are. The 2025 GR Corolla is a worthy competitor to the Honda Civic Type R, Kia Forte GT, and Mazda 3 Turbo.
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Toyota
GR Supra
MSRP Range$56,250 - $59,400
Few cars have been as hotly anticipated as the Toyota Supra. Ever since the previous version disappeared from U.S. showrooms after the 1998 model year, American enthusiasts have been rumor mongering, anticipating and anxiously awaiting a follow up. Skeptics expected a bloated supercar, priced out of affordability for the average person. This price is well below competitors such as the Porsche Boxster and the BMW M3. And while the Audi TT is still cheaper, its front-wheel drive architecture and relatively small engine mean the base model is no match for the Toyota. And while the more powerful Audi TTRS can match the speed of the Supra, its older chassis and price premium still make a strong case for the Toyota.
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Toyota
GR86
MSRP Range$30,400 - $36,370
The Toyota GR86 is one of the least expensive sports cars on the market well within reach of the average performance enthusiast. The GR86 provides the driver with a fun sports car experience, with power and handling that can let any driver feel the thrill of a sports car. Most comparable to the Mazda MX-5 Miata and Subaru BRZ, the GR86 steps ahead with horsepower and offers a more spacious interior. There are only a few true rear-wheel drive sports cars still on the market, and the GR86 provides the experience only a rear-wheel drive can deliver.
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Toyota
Grand Highlander
MSRP Range$40,860 - $58,775
The Toyota Grand Highlander is a three-row, SUV competing with vehicles such as the Honda Pilot, Ford Explorer, and Kia Telluride. The Toyota Grand Highlander is slightly more expensive than many of its rivals, but in return it offers a bit more comfort and the kind of legendary reliability that Toyota built its reputation on. The Grand Highlander also offers a combination of both power and fuel economy that its rivals can't match.
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Toyota
Highlander
MSRP Range$40,320 - $54,475
The Toyota Highlander is a three-row, mid-sized crossover SUV competing with vehicles such as the Honda Pilot, the Nissan Pathfinder and the Mazda CX-9. The Toyota Highlander is slightly more expensive than many of its rivals, but in return it offers a bit more comfort and the kind of legendary reliability that Toyota built its reputation on. The Highlander also offers a combination of both power and fuel economy that its rivals can't match, with more horsepower than the Honda, Nissan or Mazda while bettering all of them in fuel economy while driving on the highway.
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Toyota
Land Cruiser
MSRP Range$56,700 - $61,470
The 2025 Toyota Landcruiser has a compact body, and a rugged exterior that invokes the spirit of the first generations of the Land cruisers. This SUV has long been known for its Off-Road capabilities and extreme durability, making it an Off-road icon and giving it an edge over its competitors such as the Lexus GX, Toyota Sequoia, Toyota FJ Cruiser, and the 4Runner. Another good thing about the Land Cruiser is the price.
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Toyota
Mirai
MSRP Range$51,795 - $51,795
The Mirai offers something unique in the marketplace to get the best of all worlds between hybrids and pure electric vehicles. While hybrids are easy to refuel, they still pollute when they burn gasoline. And while electric vehicles do away with this pollution, they are time-consuming to refuel - often taking several hours. The Mirai, on the other hand, takes about five minutes to refuel and the hydrogen drivetrain's only waste product is water vapor. Toyota has simplified its lineup by introducing the 2025 Mirai exclusively in a single XLE trim, preserving the essential allure of its distinctive sedan. As one of the very few hydrogen-fuel-cell electric vehicles (FCEVs) on the market, it embodies Toyota's commitment to the future of zero-emission.
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Toyota
Prius
MSRP Range$28,350 - $36,765
One of the most remarkable things about the Prius is how little it asks from the owner in exchange for its legendary fuel efficiency. Special fuel isn't needed, and there's no need to plug the standard Prius into the wall at night. Further, drivers are not consigned to a tiny interior and miniature storage space, and finally, premium mileage numbers don't have to cost an arm and a leg.
The Prius drives, handles and behaves just like any other mid-sized car. It just happens to get the kind of fuel economy that can impress almost anyone. The Prius is competitive with other cars in its price bracket, offering ample interior space, a quiet comfortable ride, plenty of interior gadgets and world-famous mileage figures.
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Toyota
Prius Plug-In Hybrid
MSRP Range$33,375 - $40,070
One of the most remarkable things about the Prius is how little it asks from the owner in exchange for its legendary efficiency and drivers are not consigned to a tiny interior and miniature storage space.
The Prius drives, handles and behaves just like any other mid-sized car. It just happens to get the kind of economy that can impress almost anyone. The Prius is competitive with other cars in its price bracket, offering ample interior space, a quiet comfortable ride, plenty of interior gadgets and world-famous mileage figures.
Get pricing2024
Toyota
Prius Prime
MSRP Range$32,975 - $39,670
The Prius Prime drives, handles and behaves just like any other mid-sized car. It just happens to get the kind of fuel economy that can impress almost anyone. The Prius Prime is competitive with other cars in its price bracket, offering ample interior space, a quiet comfortable ride, plenty of interior gadgets and world-famous mileage figures. With the Prius Prime plug-in's range of up to 600 miles, there's nowhere that can't be gotten to in a Prius.
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Toyota
RAV4
MSRP Range$29,550 - $40,905
The RAV4 aims to be the "Goldilocks" of crossovers; its big enough that it doesn't simply feel like a lifted compact car, but also small enough that its size never really gets in the way during everyday driving. It is short enough that it makes perfect sense in the city, but it isn't in any way simply pretending to be an SUV, when the need for off roading arises. Toyota has also made a serious push for fuel economy with this generation, by introducing a new plug-in hybrid model that joins the hybrid in RAV4 lineup. The RAV4 competes directly in the increasingly popular compact SUV segment, with rival vehicles such as the Honda CR-V, Ford Escape, Hyundai Tucson, Mazda CX-5 and Chevrolet Equinox.
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Toyota
RAV4 Plug-In Hybrid
MSRP Range$44,565 - $48,435
The RAV4 aims to be the "Goldilocks" of crossovers; its big enough that it doesn't simply feel like a lifted compact car, but also small enough that its size never really gets in the way during everyday driving. It is short enough that it makes perfect sense in the city, but it isn't in any way simply pretending to be an SUV, when the need for off roading arises. Toyota has also made a serious push for fuel economy with this generation, by introducing a new plug-in hybrid model that joins the hybrid in RAV4 lineup. The RAV4 competes directly in the increasingly popular compact SUV segment, with rival vehicles such as the Ford Escape PHEV, Subaru Crosstrek PHEV, Hyundai Santa FE PHEV and the Kia Sorento PHEV.
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Toyota
Sequoia
MSRP Range$62,425 - $83,915
The Toyota Sequoia appeals to those who need a serious hauler, whether trailering or carrying people. The Sequoia delivers just as much capability with nearly as much style and luxury features as many high-end luxury-brand SUVs. The Sequoia's interior is spacious and comfortable and surprisingly flexible for people and cargo.
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Toyota
Sienna
MSRP Range$39,485 - $57,205
The minivan segment is a fiercely contested market in which features, pricing and capacities remain extremely competitive. The Sienna distinguishes itself as being the only minivan to offer all-wheel drive as an option as well as seating configurations for up to eight passengers.
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Toyota
Tacoma 2WD
MSRP Range$31,590 - $40,300
The Toyota Tacoma is a popular and well-regarded mid-size pickup truck that is known for its durability, off-road capabilities, and strong resale value. The Tacoma is a good choice for those who need a versatile and capable vehicle that can handle off-road driving and has a strong reputation for reliability. It competes with other mid-size pickup trucks such as the Chevrolet Colorado, Ford Ranger, and the Nissan Frontier, but it is more adept at maneuvering in tight urban and suburban environments and offers a range of customization options and interior space not usually found in compact SUVs.
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Toyota
Tacoma 4WD
MSRP Range$34,790 - $64,135
The Toyota Tacoma is a popular and well-regarded mid-size pickup truck that is known for its durability, off-road capabilities, and strong resale value. The Tacoma is a good choice for those who need a versatile and capable vehicle that can handle off-road driving and has a strong reputation for reliability. It competes with other mid-size pickup trucks such as the Chevrolet Colorado, Ford Ranger, and the Nissan Frontier, but it is more adept at maneuvering in tight urban and suburban environments and offers a range of customization options and interior space not usually found in compact SUVs.
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Toyota
Tundra 2WD
MSRP Range$40,090 - $68,285
The 2025 Toyota Tundra offers those looking for a full-size pickup with a range of power, strength and luxury. Two powerful engines options and a high towing capacity make the Tundra a workhorse, while luxurious interior features make for a comfortable ride. The Tundra also offers one of the best-designed interiors, with plenty of storage space, easy access to the backseat area and best-in-class legroom. When compared to the Ford F-150 and GMC Sierra 1500, the Toyota Tundra is a strong contender in the full-size pickup market.
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Toyota
Tundra 4WD
MSRP Range$43,090 - $80,725
The 2025 Toyota Tundra offers those looking for a full-size pickup with a range of power, strength and luxury. Two powerful engines options and a high towing capacity make the Tundra a workhorse, while luxurious interior features make for a comfortable ride. The Tundra also offers one of the best-designed interiors, with plenty of storage space, easy access to the backseat area and best-in-class legroom. When compared to the Ford F-150 and GMC Sierra 1500, the Toyota Tundra is a strong contender in the full-size pickup market.
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